Google Wants To Know Where You At

As if Google didn’t know enough about you (and serve up ads accordingly), Google AdWords is now offering a feature that allows advertisers to beam location-based ads right to your smartphone. Advertisers can now select a “location extension” that will display based on a user’s GPS coordinates. The user can then get directions, contact information, etc – all at a local level. For some reason, I just imagine, like, local furniture ads. Wouldn’t that be fun on a smartphone. Seriously. Apparently, by this Christmas, Google will also be targeting ads based on users’ hair colour, shoe size, favourite baseball team, star sign, earlobes, sexual prowess, and brand of vodka.