How We Are Tracked Online

The news is jam-packed with stories about online privacy, “do not track,” and Internet security issues. With proposals for a National Internet ID and do-not-track legislation on the table, it’s clear that 2011 will be a year when much will boil over in the privacy arena. This infographic design by Sitejabber takes a look at ways that companies (and less-than-honorable organization of non-business intent) are able to track your activities and use it to target you for various reasons. Opponents to do-not-track technology claim that the information they receive from tracking allows them to present the most relevant information and advertisements that consumers want. Proponents say, of course, that tracking of any form is a bad thing. Take a look at the graphic and judge for yourself. Click to enlarge.