If there’s one thing that Apple has done exceptionally well over the past decade, it’s advertising. They have built a subculture around their products that is sparked by the way they position them in the marketplace and embed them in our lives.
We discussed the “
We Believe” video that Apple used to promote their recent iPad 2 launch. Now, our friends at
BuySellAds takes a look at the history of Apple promotions, product launches, and advertising and breaks it down for us visually.
Below the graphic, we have a couple of iPad 2 launch videos to help you understand what it is that they do to make us desire their products.
Click to enlarge.

https://www.youtube.com/watch?v=tyEpaPEbjzI
https://www.youtube.com/watch?v=KPZ8JhY4R2Y