If you think that Facebook ads are too simple, you’re right… at least they were. Now, they have added functionality that keeps them pretty simple but adds power to the way it targets.
When Facebook announced in June that it planned to eliminate half its ad units, it also outlined a broader vision for simplification, where the company could guide advertisers through the ad-buying process based on their objectives, eliminating any “guesswork.” Today, it sounds like Facebook is making that vision a reality.
The company just published a blog post announcing what it calls “objective-based ad buying and reporting.” Advertisers will now choose from a number of possible objectives for their ad campaigns — such as driving clicks to their website, getting more Likes for their Facebook Pages, or driving app installs — then Facebook will recommend the ads that will help meet that objective.