Introducing Techi.com’s concept-to-publication white paper service
Techi.com, your destination for disruptive technology and emerging trends, has a new solution – one not offered by any other publication.
Writing a white paper requires a particular type of expertise that combines journalistic talent with technical knowledge and marketing savvy. We possess this unique combination of skills. These are not “boilerplate” marketing-fluff papers; rather, the papers we create reflect your value and mission, and knowledge of the industry. Our goal is to position you as the industry leader. We begin with a launch call to gather information and to let you meet the team. Through our own research along with information provided by you and phone conferences as needed, we will create a thoughtful white paper ready for publication, distribution at trade shows, and for use as marketing collateral by your sales staff.
There are four parts to a successful white paper initiative. Techi.com is the only publisher that offers all four:
Consultation and Strategy
Before writing the first white paper, it is essential to have a coherent strategy and to determine precisely what message you want to convey. This may involve personal phone consultation, branding, and messaging.
WritingOnce the proper message has been determined, you need seasoned industry experts to write it. We have the staff, the background, and the industry insight to truly understand your message, and communicate it to the world.
LayoutA white paper is, after all, a short publication that needs to look professional. Our in-house graphics department will give it the image you need.
PublicationOnce it’s complete, your white paper will be featured on Techi.com’s landing page and White Paper Library on a rotating basis.
Your white paper will appear on Techi.com’s landing page sidebar and also in our White Paper Library. Your white paper will be made available for download as a PDF (with the title, short description, and link visible from the library). If desired, readers will be asked to provide contact information prior to downloading. Techi.com will also publish a relevant front-page article about your company and technology, with a hyperlink to the white paper, as part of this service.
