AOL has been the butt-end of tech jokes for years. Today, they are being revealed as a victor of an important revenue race – the video ad game.
YouTube is still the king of Internet video, but AOL’s takeover of Adap.tv last month is making it the richest in that kingdom.
In ComScore’s Web video rankings for September, AOL topped Google as the property with the most video ads watched last month, with 3.7 billion views compared to the YouTube parent’s 3.2 billion.