If you’re going to learn what not to do, you might as well learn it from the top dog. That’s what Lenovo is planning with their mobile strategy.
One of the biggest surprises in the tech world this year came when Apple decided that it wouldn’t try to attract consumers in emerging markets by releasing a truly low-cost iPhone. Instead, theiPhone 5c that the company launched in September is mostly another high-end smartphone that’s slightly less expensive than the iPhone 5s off-contract because of its older hardware and cheaper plastic casing. Chinese manufacturer Lenovo, which has been the one company to actually thrive during the great PC sales collapse of 2013, now sees an opportunity to deliver to consumers in emerging markets and is planning to target consumers whom Apple has failed to reach with the iPhone 5c.