In order to beat out Samsung, Apple is spending billions to acquire new production line tech. The company has spent over $10 on robots, lasers, and a number of exclusive machinery deals. It may not be enough , however, as Samsung has reportedly put $22 billion aside for the same purpose.
Cupertino’s been investing in some new gadgets, but nothing with an i-prefix for you to start queuing for: Apple is spending $10.5 billion on robots, lasers and other production line tech to get the jump on Samsung.