This year’s Super Bowl will be a real-time marketing battle

Oreo's 'Dunk in the Dark' Super Bowl Tweet

The annual slugfest is upon us. Billion dollar corporations will put everything on the line to face off at the Super Bowl this afternoon in a battle for supremacy. There will also be a football game. At last year’s game, the big brand win came in the form of a timely slice of marketing from Oreo.

It is that time of year, when families and friends gather around the television (that sounds so quaint!) to become ad critics. Oh, and to watch a sporting event of some sort, I believe. Today, there’s a new game in town. The battle is not just being fought on your TV screens, where a 30-second spot this year costs $4 million. (Fun Fact: Anheuser-Busch will have to sell around 5 million cases of beer just to break even on the cost of their Super Bowl ad time, not counting ad production costs.) This Sunday, marketers will wage the same war in the trenches of Twitter and Facebook. It will be a real-time marketing showdown!

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