This year Reddit is contributing more than memes to society, it’s passing out cash. In a blog post today the site announced plans to donate 10 percent of its advertising revenue for the year to non-profits. At the end of the year, the site plans to open up a virtual suggestion box where users can nominate non-profits they think should receive the money. An election will then be held, and funds awarded to the top 10 non-profits selected by the Reddit community.
Reddit has decided to donate 10 percent of its ad revenue to charity in the only way the citizen website knows how: by letting the community decide exactly where the money will go. Reddit made the announcement on its blog on Friday, saying that revenue generated from both big and small ad campaigns will support the charity initiative. At the end of the year, Reddit will accept nominations for nonprofits from users. It will then hold an election to determine where the funds should be donated. “We want to show that advertising doesn’t just support the Reddit platform, it also directly supports the causes and goals of Reddit as a whole,” the website announced. The money collected will be distributed proportionally based on percentage of votes among the top 10 nonprofits.