What better platform to advertise a bright and bubbly device than on the tween-infested Tumblr? In what appears to be an effort to reach a younger audience, Apple has setup a Tumblr page to highlight the company’s iPhone 5c, with several short videos showing off a particular theme for a particular color. These videos are short and sweet—about fifteen seconds each—likely designed to capture the notoriously short attention spans of Internet users.
Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c. The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days. The advertisements are videos portraying different iPhone 5c phone colors and case colors. Each roughly 15 second video plays a different song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers… Each ad ends with a statement. For instance, the green iPhone 5c video proclaims “Viva o Carnaval” at the end. That particular video plays fun, carnival-themed Brazilian music. The red/pink iPhone 5c video declares “Porte de Lilas” (the gates of Paris), and it plays French music with the words ‘little dots’.