AppDirect raised $35 million in a fresh round of financing for its service selling a white-label marketplace for business applications in the cloud. Led by Peter Thiel’s Mithril Capital, the new financing will be used to expand the company’s international presence and continue its product development. Existing investors, including iNovia Capital and Foundry Group, also participated. Founded in 2009, the company sells its online services marketplace as an unbranded platform.
Installing software-as-a-service enterprise apps may never get as simple as installing an app on your personal smartphone, but it’s getting closer. $35 million closer, in fact. AppDirect, a cloud service marketplace that aggregates hundreds of SaaS apps into a single platform that can be sold by independent consultants around the globe, announced this morning that it has raised $35 million led by Peter Thiel’s Mithril Capital. “There’s tens of thousands of VARs and IT consultants around the world today that can’t sell SaaS. … They don’t have the mechanisms to provision and secure it,” AppDirect CEO Daniel Saks told me yesterday at the Cloud Factory conference in Banff. “We’re partnering with those people to enable them to continue to leverage their business relationships.”