Facebook now automatically enhances your photos for you

Pretty much everyone on Facebook shares mobile photos. So Facebook thought it would be a good idea to add an automatic enhancement feature for images uploaded from your phone. Available starting today to iOS users, the feature automatically adjusts your photos’ lighting, shadow, and clarity, obviously in an attempt to make them look better. You can still control the level of enhancement, or revert to your original photos. If all this sounds familiar it’s because Google has had a similar feature on Google+ since last year.

We’re not ace photographers, but we all take photos. Most could use a little help with light and shadow. So rather than making you manually filter them, Facebook tells me it will now auto-enhance newly uploaded photos starting today on iOS and soon on Android. You’ll be able to adjust a slider to control just how enhanced you want the light, shadow, and clarity, or revert back to your original shot. The tool could make it much quicker to post well-lit photos so you can share on the go and get back to what you were doing. Facebook and the other social apps are locked in a battle for photo sharing. To the winner goes tons of engagement. That’s why Twitter just revamped its filtering interface, Snapchat started letting you dual-filter with color filters and its geo-filter titles, and Instagram today added five new filters. Google+ added a similar auto-enhance feature a year ago.