Evidence of Amazon’s failed attempt to enter the smartphone market can be seen every time the company offers insane deals in order to try and get rid of their Fire Phone stock. Amazon has been doing this for a few months now and the latest deal includes am off contract Fire Phone for less than $200 along with a free year of Amazon Prime, which normally costs $100.
Amazon’s Fire Phone made news this week with the backstory of why the phone flopped, and Amazon’s plans to reorganize the hardware group, Lab126, responsible for the smartphone. Now the retailer is trying again to clear the shelves of this device, selling the Fire Phone today for $189, off contract, including a year of Amazon Prime (normally $99). This is not the first fire sale (sorry) for the beleaguered smartphone, either – in November 2014, Amazon began retailing the phones for $199 unlocked. And that followed the drop to $0.99 with a two-year agreement with AT&T, down from the $199 on-contract price. Before the sales, an unlocked Fire Phone cost $449.00.