Consumers aren’t the only ones that hate fake online reviews, Amazon hates them too, and it’s filing a lawsuit to prove it. In its first-ever legal move against fake reviewers, the e-commerce giant has filed a lawsuit against a few companies that allegedly sell fake reviews for products that are listed on Amazon, which the company claims undermines the integrity of the reviews.
Amazon this week filed a lawsuit against companies that allegedly sell fake four- and five-star reviews that appear alongside products on its main Amazon.com site. It’s the first time for the e-commerce giant to take such action, indicating increasing concern among Amazon executives that such phoney comments risk undermining the integrity of the site’s review section. The suit, filed in a Washington state court on Wednesday, involves four companies – BuyAzonReviews.com, BuyAmazonReviews.com, BayReviews.net, and BuyReviewsNow.com – that Amazon claims sell less-than-honest product assessments to Amazon merchants looking to paint a rosy picture of their wares in order to get them noticed.