Three years of consecutive losses is not the kind of trend that any company wants, but Nintendo has finally pulled out of its slump and managed to report its first profit, albeit a slim one, since 2011. It’s a small victory, and the poor 3DS and Wii U sales don’t give me hope that next quarter will be profitable as well. However, the company’s long-awaited entrance into the mobile market, which should start this summer, may very well help Nintendo reach its goal of doubling profits by the end of the year.
Japanese videogame maker Nintendo Co Ltd forecast its long-awaited entry into smartphone games would help it double annual operating profit in the year through March, offsetting weak sales growth in its traditional consoles. Nintendo repeatedly resisted investor calls to shift focus to smartphone games to boost profitability, until it unveiled a gaming app partnership in March with DeNA Co Ltd. On Thursday, it said would also branch out to theme parks through a tie-up with Universal Parks & Resorts. The newly venturesome approach comes as Nintendo’s Wii U console lags behind Sony Corp’s PlayStation and Microsoft Corp’s XBox, while the rise of smartphone games has also led to a decline in customers. Though console sales are slowing, Nintendo forecast operating profit would roughly double to 50 billion yen ($419.71 million) in the year through next March, ahead of the 39 billion yen average forecast of 20 analysts to Thomson Reuters data. Nintendo Chief Executive Satoru Iwata said that outlook assumed a “certain level of profit” from the DeNA partnership. “We definitely want one game this year. And after that we want to come out with new applications, and make sure each one is a hit,” he told reporters at an earnings briefing in Osaka.