May 8, 2010

A Bloody Intense Ad Campaign

Warning: Don’t click ‘More’ if you’re unable to handle images a tad on the morbid side. Seriously. This is nothing if not controversial.

That aside, this is possibly the most eye-opening ‘don’t talk and drive’ anti-cellphone campaigns I’ve ever seen, and I’m sure you’ll agree. The idea of this campaign, by the Bangalore Traffic Police, is that if you dare call a friend or relative while he/she is driving, their peril is just as much your fault as it is theirs. Talk about a guilt trip.

Personally, I tend to disagree with the message this campaign is sending: If I order a hamburger at McDonald’s, I’m not responsible if the line cook burns himself on the grill.

I’d actually like to know if I’m alone, here – what do you think? Is this campaign effective? Is it correct in its accusations? Is it speaking to the soul of every man and every woman who’s ever been in love?

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[Via Dyvantity]

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Ty Dunitz

Ty is an illustrator who stays up too late and must wear glasses.

9 thoughts on “A Bloody Intense Ad Campaign

  1. Great idea, but its taking it a little too far. Ive seen some safe drivers, and they use phones all the time. I do disagree with texting while driving, because that is really stupid.

    1. Over here in The Netherlands if you’re getting caught by the police while driving & phoning a hand-held phone device you need to pay a fine of 160 euro’s. Thats 210 US Dollars and I think it’s a good punishment since phoning drivers are a danger in traffic.

      Ofcourse, there will always be people who can drive safely while phoning… but laws are there to obey by every citizen (atleast thats the way it should go)

  2. muy intensa, pero nos hace refelxionar. por cierto FELICITACIONES POR EL NUEVO SITIO!, ESTA QUE QUEMA!

  3. I think the campaign is effective, but in the wrong way. Ofcourse driving and phoning on the same time is something bad and shouldnt be happening, but the one who is actually calling can’t be responsable for any accident. It’s the same as when im calling a friend, hes picking up, but his brand new iphone drops out of his hands and breaks into 500 pieces, how can I be responsable for that?

    And ofcourse, use a carkit or headset instead.. Even better, turn off or mute your phone when driving.

  4. I think this is a great campaign idea. I don’t agree with the idea that the person on the other end of the phone is responsible. It might have been better if they communicated more clearly that this end of the line knew they were talking to someone driving.

  5. I agree, how do you know if someone is driving or not. It’s the choice of the individual driving. If they answer the phone it’s there choice.

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