Advertising
Founded in 2010, TECHi attracts thousands of tech enthusiasts and early adopters every month.
We offer traditional banner advertising, sponsorships, newsletter ads, and custom campaigns to suit most advertisers’ needs.
We respond to most emails within one business day.
White Paper Marketing
Techi.com Concept-to-Publication White Paper Marketing Service
A white paper is often the centrepiece of a tech company’s marketing initiative. Offering an in-depth look at the specific problems the tech firm is addressing with its solution, a white paper is a valuable resource for potential clients that goes far beyond typical marketing collateral.
A white paper is not an advertisement, it is thought leadership. It positions you as the leader in your industry, a go-to resource for answers, and as a valuable resource for solutions to the reader’s most vexing problems
The marketing value of a white paper
Customers looking for solutions to a problem don’t respond well to a hard-sell, “buy me now” message. They want hard facts and information, and an in-depth look at the problems they may be facing as well as the potential solution. A white paper offers this level of detail, typically in a five- to ten-page paper that is designed to offer help and insight to the reader.
Positioning your company as a knowledgeable resource is the best type of marketing for any technology firm. Publishing white papers accomplishes this goal – and in addition to the thought leadership value, it also serves a strong lead generation function.
Introducing Techi.com’s concept-to-publication white paper service
Techi.com, your destination for disruptive technology and emerging trends, has a new solution – one not offered by any other publication.
Writing a white paper requires a particular type of expertise that combines journalistic talent with technical knowledge and marketing savvy. We possess this unique combination of skills. These are not “boilerplate” marketing-fluff papers, rather, the papers we create reflect your value and mission, and knowledge of the industry. Our goal is to position you as the industry leader. We begin with a launch call to gather information and to let you meet the team. Through our own research along with information provided by you and phone conferences as needed, we will create a thoughtful white paper ready for publication, distribution at trade shows, and for use as marketing collateral by your sales staff.
There are four parts to a successful white paper initiative. Techi.com is the only publisher that offers all four:
Your white paper will appear on Techi.com’s landing page sidebar and also in our White Paper Library. Your white paper will be made available for download as a PDF (with the title, short description, and link visible from the library). If desired, readers will be asked to provide contact information prior to downloading. Techi.com will also publish a relevant front-page article about your company and technology, with a hyperlink to the white paper, as part of this service.
