Amazon has been extra aggressive with its Prime subscription service recently, particularly during the holiday season last year, which has managed to boost the number of subscribers to around 40 million. These subscribers spend on average about $1,500 a year on Amazon, more than twice that of non subscribers.
Thanks to a end-of-the-year marketing blitz, Amazon now has roughly 40 million Amazon Prime members. The research, which was conducted by Consumer Intelligence Research Partners, also found that these valuable members spend $1,500 a year on average, compared to non-members who spend about $625 a year. Initially, shoppers sign-up for Amazon Prime accounts to save on shipping costs, but later may find other benefits appealing, like free video and music streaming and free book rentals on Kindle. Last year, the membership increased to $99 a year, and this holiday, Amazon heavily promoted free trials that lasted for a month.