Two tech companies lead the pack when it comes to commanding the attention of print media this year, and while they’re not necessarily surprising, they’ve completely blown out the competition.
Apple may be the world’s most valuable brand, but Google got more media coverage in 2013 — at least from the traditional, paper-and-ink press. Financial news publisher Dow Jones tracked coverage of companies on the Global Dow (a 150-stock index of corporations) using its Factiva news archive and calculated their total mentions across “thousands” of global, English-language print publications between Jan. 1 and Dec. 1, 2013.