Apple on Monday took its social media presence by launching a new Tumblr page dedicated to iTunes, which currently contains pictures, video and GIFs focusing on the “Best of 2014.” Apple’s iTunes Tumblr page shares visual similarities with the company’s official website, but takes on the popular social media site’s image-heavy style. The page itself is broken into categories for iTunes’ major product categories — music, movies, TV and iBooks — each including a short promo video running through the best content of 2014.
Apple has expanded its social media marketing efforts to include Tumblr once again, with the launch of a new iTunes Tumblr site which is currently promoting the “best of 2014″ in music, movies, TV and books. The blog features “best of” videos for each category, combined with shareable GIFs, images, quotes and other content ideal for reblogging. We’re hearing, too, that Apple isn’t just on Tumblr, it’s also an advertiser. However, the new iTunes blog wasn’t immediately visible in Tumblr’s ad units as of this morning, like Radar, trending or sponsored posts. In any event, the content on Apple’s Tumblr blog has clearly been designed to be shared further by Tumblr users, with easy-access Facebook and Twitter buttons, as well as the option to “favorite” or reblog. This wouldn’t be the first time that Apple dabbled with Tumblr. The company previously launched a Tumblr site to promote the iPhone 5c earlier this year, and at the time it was reported that Apple was also advertising on Tumblr. That site, isee5c.tumblr.com is still live, but all the content has been removed it seems.