We already know that Apple will be opening a pop-up shop at the famous Selfridges department store in London in order to show off the new Apple Watch but not the company has confirmed that it will be opening similar pop-up shops in Paris and Tokyo as well. The company’s highly-anticipated smartwatch will be shown off at the Galeries Lafayette department store in Paris as well as the Isetan Shinjuku store in Tokyo.
We reported last month that Apple was creating Apple Watch displays inside department stores in London and Paris, adding earlier this month that Tokyo was joining the party. All three stores-within-a-store are now official, with entries on Apple’s website. As we previously noted, the locations are Selfridges in London, Galeries Lafayette in Paris and Isetan Shinjuku in Tokyo. All three are opening on April 10th, the same day Apple Watchs are available for preview and pre-orders in Apple’s own retail stores, and are being given a high-profile presence in each department store. In Selfridges, the Apple Watch display is part of its Wonder Room, a room devoted to watches and jewellery and described by the store as “a unique destination that plays host to the world’s most desirable brands.” Apple’s watch will be rubbing shoulders with Cartier, Bvlgari, Tag Heuer, Gucci, Montblanc, Longines and more.