Beyond Pink and Blue: A Look at Gender Colors
It goes beyond culture. There is science behind the gender-relationships when it comes to colors. A study by John Hallock compares the color preferences among various demographics and takes into account information collected from 22 countries.
Our friends at KissMetrics put together this informative infographic that tears down the gender barriers to reveal what really goes on in visualizations.
Click any portion to enlarge.
Colors by Gender
The Color Purple – The most notable gender difference can be seen in the color purple. The study reported that 23% of female participants chose purple as their favorite. No males chose purple.
Blue Reigns Supreme – Both males and females like the color blue, which receives favor with 35% of female respondents and more than half of the male respondents. Tomes could be written about the color blue and why people like it so much. Blue is universally associated with clean water, clear skies, authority, truth, tranquility, etc. – making it a perennial favorite among all ages groups and genders.
A Closer Look
In 2007, Doctor Anya Hurlbert and Yazhu Ling created an experiment to explore how men and women differ in their perceptions of color.
Results of the Experiment
The experiment showed that men and women both preferred blue out of the sets of colors. When asked to choose from mixed colors, women liked colors that are closer to the red end of the spectrum, where shades of pink are found.
Color Naming: Men Keep It Simple
What may be simply “purple” to a man could be grape, plum, or any other fruit-like variant to a woman.
Theres nothing wrong with males liking purple
Seam Foam? I believe the color is Sea Foam.
These people failed to use the color pink in this study… why not exclude blue too..?
also I am a male with the favorite color… PURPLE
I agree — why not include the color pink in this study? ..especially when the headline addresses pink?
we don’t really know if they excluded pink because there is no information about how the study was conducted. Did they simply ask people to list their favorite and least favorite color or did they give them a list and ask them to choose? Your assumption is that they gave them a list of colors which did not include pink; my assumption would be that they simply asked them to give their favorite and least favorite.
You know what, if you’re going to look at gender, you have to look at the other genders outside male and female. The title is misleading and the infographic is complete bullshit.
“The other genders outside male and female”?
Which genders are we talking about here specifically? Transvestites?
(In reference to the last bit) This is clearly not accounting for all the male graphic designers or lighting designers 😛
Those are just a minority.
Myself and all my friends fit into this articles and these findings almost perfectly. It’s like nothing’s new… 🙂