The BlackBerry Passport has been made available for pre-order in both red and white colors, but if that is not enough, BlackBerry intends to embark on an extreme difficult task. Just how difficult? Well, we are looking at a mountain to scale that is deemed impossible by many, that is, to trade in your iPhone for the brand new BlackBerry Passport smartphone. It remains to be seen as to just who among the iPhone users would actually take this particular step, but I guess that if the price is right, people would do some really crazy stuff.
BlackBerry today announced a new trade-in program to woo Apple users over to its latest flagship device. In short, the company is offering iPhone owners up to $550 for their device, as long as they purchase a BlackBerry Passport. The BlackBerry Passport Trade-Up Program is available only in the U.S. and Canada starting on December 1 and ending February 13. iPhone users upgrading to a BlackBerry Passport will get up to $400 USD/CAD for their iPhone, plus an additional $150 USD ($200 CAD) in the form of a Visa Prepaid Card. The amount paid for the iPhone will be based on the condition and model of the device traded in; BlackBerry says it is willing to buy the iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, and iPhone 6. The prepaid card will be sent by mail following the receipt of a qualifying iPhone as well as proof of purchase of a BlackBerry Passport, which must be bought from ShopBlackBerry.com or Amazon.com.