Breaking Down The Infamous Apple Email Style
Apple is good at many things revolving around technology, but many would say that the key to their tremendous success is the way they do their marketing. They have created a brand that exudes pride amongst its users, a subculture that is both coveted and reviled by the different sections of the masses. Just look at how they do their emails – love it or hate it, they work.
This breakdown by our friends at Flowtown puts it all into perspective for us. Every element is done for a purpose. Every detail is precise. There are no questions about how or why they do it. These emails work. In a world where so many fail at email marketing, Apple seems to shine over the competition…
… as they seem to do in many areas.
Flowtown – Social Media Marketing Application
The amazingly ironic thing about Apple emails are that they are effective but not intelligently designed for all email clients. I design email promotions for a living and I can tell you that there are certain tricks (ie. hotmail hacks, bg issues) that apple doesn’t use that makes their html designs look like amateur hour.
That’s pretty interesting ..
While Apple’s outbound Marketing is excellent, it is really putting the cart before the horse to credit it with their success.
Product design, user interface, end to end experience management. If you want to call that Marketing, its on the “Inbound” side. Of course, Apple typically is ahead of the Market, so it is probably misleading to call that inbound marketing.
“many would say” is a weasel-phrase. Please state your thesis clearly. Do you believe the key to Apple’s success is in marketing?
What many areas do they excel at? Nothing that isn’t in some way iPod related.
really? so the reason that every design direction and computing concept they release is immediately copied (poorly) by the entire tech industry as well as numerous others leads you to that statement?