Apple caught flak for pricing its “low-cost” iPhone 5C about as much as the one it replaces would have cost anyway. Not to mention that the price of the 5C topping $700 unsubsidized in markets like China seriously crimps the device’s appeal in major regions of untapped demand.
But a promition in Sprint stores takes the idea of a low-cost iPhone 5C and does one better: makes it no cost.