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3 major flaws you should understand about customer tracking

3 major flaws you should understand about customer tracking

It’s easy to think of customer tracking as the golden goose of retail. After all, if you know where your...

BLE vs. NFC: The future of mobile consumer engagement

BLE vs. NFC: The future of mobile consumer engagement

Bluetooth Low Energy (BLE) and Near Field Communication (NFC) are playing a key role in helping mobile technologies redefine how...

Inside the DeepMind: What may happen when Google becomes artificially intelligent

Inside the DeepMind: What may happen when Google becomes artificially intelligent

Google’s $400 million acquisition of the UK-based company, called DeepMind, could change the way we look at how humans interact...

Why digital marketing and advertising are finally coming together in 2014

Why digital marketing and advertising are finally coming together in 2014

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around...

Is PPC dying?

Is PPC dying?

In the world of marketing, pay-per-click advertising has been strong for a decade. Those who advertise on the search engines...

Building the ultimate content marketing strategy: 5 powerful tips

Building the ultimate content marketing strategy: 5 powerful tips

A recent survey by the Content Marketing Institute (CMI ) found that 86% of B2C businesses plan to spend more...

#Infographic: The evolution of the iPhone

#Infographic: The evolution of the iPhone

It's hard to believe that it's been over 6 years since the launch of the iPhone. This groundbreaking phone has...

#Video: The first iPad Air unboxing is already here

#Video: The first iPad Air unboxing is already here

It might not tell you a lot about the device, but do you really need to know anything else? It...

All the iPad Air reviews, compiled

All the iPad Air reviews, compiled

Okay, so "ALL" is a bold statement. Perhaps it's better to say that these are the 17 you really need...

Facebook is not failing marketers. Marketers are failing to understand Facebook.

Facebook is not failing marketers. Marketers are failing to understand Facebook.

A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and...

The continued rise of bad search marketing practices

The continued rise of bad search marketing practices

If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people...

100-115 characters: the sweet spot for getting retweets

100-115 characters: the sweet spot for getting retweets

When you want to get some pretty good data on using social media for marketing, one of the best people...