Developers will soon be able to build Google Now into their apps

According to Google’s Aparna Chennapragada, the Director of Product Management for Google Now, the company is working on an open API that developers will be able to build directly into their apps. Not only will this give developers access to the numerous features that Google Now has, it will also allow Google to pull information from many more apps. Speaking at SXSW over the weekend, Chennapragada said that this new API will be available very soon. 

Google Now will one day be able to work with information from all of the apps you use. Expanding on the current pilot program that works with 40 third-party services, the plan is to offer an open API in the future, that anyone can build into their apps. Aparna Chennapragada, Director of Product Management for Google Now gave an interesting insight into ‘behind the scenes’ of the internet giant’s personalized predictive data service to Marketing Land’s Danny Sullivan in a session at SXSW today. When asked by an attendee how Google Now would handle competing data from rival apps, Chennapragada said individual user app usage patterns would help guide which data should be shown. In addition to mentioning the plan for an open API, Chennapragada explained how Google decides what information to include in Google Now cards.