Direct mail isn’t dead
With digital technology expanding more and more into every aspect of our lives, it’s easy to feel that the new way of doing things will always be better than what came before it. For example, it’s tempting to say digital marketing, which employs email to attract consumers, is the final nail in the coffin of direct mail. As it turns out, this couldn’t be further from the truth.
Direct mail isn’t going the way of the typewriter. Direct mail is a component of a greater strategy to engage consumers. In fact, direct mail has a 10-20% higher response rate over email. Research shows consumers prefer direct mail over digital marketing for small business and banking information.
Digital marketing isn’t doomed either. The key to a high return on investment is to employ an omnichannel marketing approach. This strategy incorporates both direct mail and digital marketing to ensure the best results. Studies found that consumers demonstrate better brand awareness, enjoy a more user-friendly experience and spend 25% more at businesses that use both direct mail and digital marketing.
To learn more on how effective direct mail is in the digital world, read on in the infographic below. Be sure to like and share using the social media buttons on this post.
infographic courtesy of SkillzMe
