Whether we admit it or not, most of us would be okay with the right news finding its way into our Facebook news feed. After all, it IS called a “news” feed, right? Here’s some interesting data that everyone (especially Facebook) should take to heart.
As the media industry continues to be disrupted by what we like to call the “democratization of distribution” produced by the social web, platforms like Facebook have become more and more important for news outlets as a way of reaching new readers. Unfortunately for media companies, using these platforms is not always as simple as it seems, and a new report from the Pew Research Center illustrates one reason why: it found that while many users come across news on Facebook, they don’t go there specifically looking for it.