September 30, 2013
Bad news for ad designers for HTML5. Google is trying to take your job and put it in the hands of novices. Don’t worry. It won’t take them long to realize that they still need to be a designer to use the program. It’s good. It’s not so easy that a caveman could do it.
Google today launched a new advertising application in beta called Google Web Designer. The company says the tool is for creating “professional-quality design” HTML5 ads and campaigns accessible to everyone from the designer to the dabbler.
HTML5 is widely seen as the standard that everyone on the Web should adopt. In case you didn’t know, Google describes HTML5 as a “universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets.” It is thus the company’s hope that Google Web Designer will help make HTML5 accessible to people throughout the advertising industry, getting Web developers closer to the goal of “build once, run anywhere.”
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