Google Expands NotebookLM Plus Access to Individual Users with AI Premium Features

Envision a world where your notes do not merely lie resting on a page, but rather actively collaborate with you in answering questions, summarizing research, and generating podcasts. Sounds futuristic? Well! Google is turning this imagination into a reality. The upgrade of AI-powered note taking brings with it the extension of NotebookLM Plus to individual users.
Google has unwrapped the NotebookLM Plus, a paid version of its AI-powered note and research assistant. It is available to individual users with the subscription to the Google One AI Premium plan, nearly two months after the launch of this service tailored to enterprises through Google Cloud and Google Workspace.
Improved Features for Subscribers:
Initially launched in December, following a pilot, NotebookLM Plus offers expanding higher usage limits and premium capabilities to subscribers. The subscribers’ access includes, five times the usage of free NotebookLM version, they can avail 500 notebooks and up to 300 sources per notebook and can access bigger 500 chat queries and 20 AI audio clips, all derived in a day.
These enhanced features now became available for individual users under the Google One AI Premium Plan at $20 per month. Google has also provided a 50% student discount through selling eligible U.S students above 18 years at $9.99 per month. Kelly Schaefer, director of product and domain lead at Google Labs said, “We have always wanted to get NotebookLM Plus out to enterprises and consumers, and have seen really a ton of interest from consumers, and in particular students from the beginning”.
Evolution of NotebookLM:
NotebookLM, launched in 2023, made waves and influenced when it featured Audio Overviews in September 2023. This feature lets users create audio conversations that sound like a podcast based on the content uploaded, and later on can be copied by its competitors like ElevenLabs and Meta. Google has kept refreshing NotebookLM with all sorts of improvements to keep up with the rest of the world, including advanced AI audio guidance. The firm is working on further extending support for other languages beyond English.
Schaefer explained, “We are thinking about how to prioritize the languages and then, most importantly, how to make sure that they feel really genuine and just as seamless and natural as our current Audio Overviews do”. Google has not described about adding which specific Gemini AI models are powering NotebookLM, however, Schaefer confirmed that the same AI model underlies both Plus and free versions. Google Labs still experiments with several Gemini model variants to best optimize experience with specific tasks.
Advanced AI Integrations and Market Growth:
Schaefer also elaborated on Google’s plan to come up with a NotebookLM mobile application that is programmed to create a seamless but customized mobile experience, although a date was not mentioned. On the other hand, Google is trying to visualize how advanced reasoning models can really come in handy for NotebookLM in improving the assistant’s capacity to set up complex thought processes and reasoning tasks. Schaefer said, “We want mobile to feel in many ways similar to the desktop experience but also really tailor it for the use cases that are most common for mobile”.
While NotebookLM Plus always strives to improve for paying subscribers, the company’s commitment remains that of providing a wonderful experience for all free users. As Schaefer explained, “We want folks to get an excellent experience on NotebookLM, whether they’re free or paid, and it’s very important to us that the NotebookLM free experience is excellent. So, we’re thinking more about how we offer even more to the Plus users versus degrading any experience for free users”.
Google has not revealed any figures regarding the number of users on NotebookLM, but market intelligence firm Similarweb suggests that the AI assistant was able to garner 28.18 million visits in the last three months, 9 million of those in January alone. As more users join NotebookLM Plus, a combination of sustained improvability and planned diversification could further uphold Google in the AI-driven research assistant market.
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