Harrison Weber is reporting on Venture Beat and Ginn Marvin is reporting on Marketing Land, that Google is going to scrap its banner ad experiment. Google started showing banner ads last October which sparked many to become upset as Google had long promised not to show banner ads in search results.
After rolling out banner ads in Search, Google’s Search head claims the company has canceled the test. Google Search head Amit Singhal announced yesterday at Search Marketing Expo West (SMX West) in San Jose, Calif., that the firm would no longer display its controversial banner ads in search results, Marketing Land reports. SMX West is a SEO and social media marketing-themed conference sponsored by Google.