In August of last year, Google introduced in-depth articles in the US search results. Since then, Google has upgraded the design and functionality of those articles a couple times. Now, Google announced on Google+ that the in-depth articles are now going to be showing up in the UK search results. Google said, “over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results.”
If you live in the UK, you may have noticed a slight tweak in the way Google Search results are displayed. After launching in the US last August, the company is finally bringing its ‘in-depth articles’ feature to Britain. It can usually be found towards the bottom of the page and highlights three thought-provoking articles about your chosen keyword(s). Google also links to a related topic, hoping that you’ll use its search engine as a self-contained research tool. The approach is similar to Wikipedia, with the hope being that you’ll be engrossed by a topic and read around it. Notably, for its UK debut Google has omitted the ‘More in-depth articles‘ link, which gives US users the option to view up to 10 suggested articles about their original search query.