How do you use performance based advertising for recruiting?

Performance based advertising is based on results, and who doesn’t like getting results?  When you pay based on results, you can actually end up saving money.  Now it is being applied to job applicant searches.  Instead of posting a job listing on a million job search sites and wading through piles of unqualified applicants, you can target your search with performance based job advertising.

There are two ways to apply performance based advertising to job applicant searches.  The first is to use a pay per click model, where you pay for each click the link to your job posting receives.  This may not be the best model, though, because it doesn’t necessarily guarantee results.  What you want is lots of applicants, not just lots of clicks.

Enter pay per apply performance based job advertising.  In this model, you only pay for actual applicants.  This can make your hiring process significantly more effective.  There are several job posting sites that use this model to get better results for your job applicant search needs.  It can also drive down the cost per hire rate for job applicant searches.  Learn more about performance based job advertising from this infographic.  You might be surprised how effective it can be!

Infographic courtesy of Recruitics, featured image courtesy of freestockphotos.biz