Hydrophobic coating is the coolest product demonstration you’ll see all day

Hydrophobic and oleophobic coating may sound like something boring that you’d find in a college chemistry textbook, but it also helps bring into existence the coolest product demonstration we’ve seen in a while. As long as you can get passed the annoying “90s modern” music, you’ll be amazed at the visuals of how this stuff interacts with liquids.

The concept is simple: coat absorbent materials with Ultra-Ever Dry and start dipping it into wet places. That’s where the fun starts. The science behind it goes down to a molecular level and uses nanotechnology, which we won’t get into here. The video is plenty of fun without going into the science. The part with the square glass and green liquid is particularly amazing.

Without further adieu, let’s do science!