Detroit Clock City
Detroit used to make cars, now they make auto-inspired watches. In a classic example of life imitating art imitating life, Equipe Watches, based in Detroit, makes watches with a distinctive, if inexplicable vehicular theme.
With product names like ‘BUMPER’, ‘CHASSIS’ and ‘HEADLIGHT’, it’s clear that Equipe has been huffing gas fumes for quite some time.
The watches are bold and chunky, with some featuring straps that look like tire tracks, or bevels that look like headlight rims. The designs will certainly appeal to the NASCAR crowd, if not many other people.
It’s great to see Detroit reinventing itself now that the US auto industry is obsoleting itself.
Source: Crunch Gear
