Kindle Ad Burns The iPad In Direct Sunlight
I’m a fan of the Kindle, I really am. With books on the whole going by the wayside, the Kindle is the closest I and my ilk will be able to get to a traditional reading experience over the next few decades. But that’s okay – that e-ink screen is just the cat’s ass once you use it IRL for the first time. Never change, Kindle. You’re just what you need to be.
But Kindle never was one to proudly take its place in the tech ecosystem, and this latest TV spot sort of just makes Amazon seem sorta douchey.
The ad stresses the fact that an iPad is virtually unreadable in direct sunlight, much unlike a Kindle.
Okay, Kindle, now what? No doubt, you’re the best at what you do, and I love you for it. But are you seriously spending these advertising dollars on trying to equate yourself to an iPad? Really? Yeah, you’re only 139 bucks, and that’s totally rad. And yes, the iPad is total crap in sunlight. This is an undeniable axiom. But sometimes, I want to play Plants vs. Zombies. And if I were crazy enough to buy an iPad in the first place, I’d probably be willing to sacrifice the poolside device-flashing for it.
agree 100%
Apple is marketing the iPad as a e-reader, that’s why they made the comparison.
I don’t own a e-reader yet, since I like paper and dislike the fact that a digital book costs the same (or more) than the paper version.
For instance, “The Girl with the Dragon Tattoo” by Larsson is $ 6.99 in paperback, but $ 9,94 in the Kindle-shop. So they save up on paper, printing and trasportation, but charge more.
Once they sell books for € 2,50, I could be convinced.
And yes, it will probably be a kindle.
Books are free for the Kindle. Its called the internet. Learn to use it. Or do you pay for the music on your iPod?
What a Douche Kindle fan
“But are you seriously spending these advertising dollars on trying to equate yourself to an iPad?”
No, it’s dismissing the iPad claims that it removes the need to buy a Kindle.
Where do you read the most? I tend to read on trains, at the beach, by the pool – all places with uncontrolled lighting situations. Stop being an Apple Apologist. 😉
I don’t think the point of the ad is that kindles are better than iPads. The ad is simply saying that the iPad is not a suffecient replacement for the kindle. The iPad is in a largely different price range also, so you can play Plants vs. Zombies on the $849 device with a full OS with a decent book reader, while book readers read in the sunlight for $139.