Outfittery has bagged $18 million in new financing so it can grow in other European markets. The startup current has operations in Germany, Switzerland and Australia. Proceeds from the latest funding round will also be used to add more to its line of men’s outfits so that it can continue to give members more fresh pieces, the report said. Funding for the curated shopping service that focuses specially on men’s clothing was led by Germany’s Highland Capital Partners Europe.
Outfittery, the Berlin-based curated menswear service, today announced a €13 million ($17.8 million) funding round led by U.S.-based VC firm Highland Capital Partners. Existing investors Holtzbrinck Ventures, Mangrove Capital Partners, High-Tech Gründerfonds, RI Digital Ventures, and IBB Beteiligungsgesellschaft’s VC fund, Kreativwirtschaft Berlin, also contributed to the round. Launched in 2012 by co-founders Anna Alex and Julia Bösch (pictured above), Outfittery offers its male customers a styling and e-commerce service. Users first answer questions about their style and size and are then connected with a style expert. The expert puts together individual outfits and sends them to users in a box. Customers only pay for the items they decide to keep. The Outfittery team claims it has attracted 100,000 customers since launching two years ago.