Microsoft Spends 2x More than Apple on Advertising
Silicon Valley Insider had a funky lil’ chart to show us today; a chart that reveals that Microsoft spends twice as much on advertising as Apple.
We’re betting Apple stockholders just all collectively pumped their fists in the air after finding out that fun fact.
The Big Apple is still up there over other tech giants like eBay and Google in terms of actual ad spend dollars, but it looks like word of mouth does a lot of their work for them.
Source: 9 to 5 Mac, Silicon Valley Insider
I don’t get it. Microsoft sells 10x as many products as Apple. They advertise Windows, Office, Bing, Windows Phone, Windows Server, Exchange, SQL Server, Windows Azure, XBox, Zune, Windows Live, MSN, Dynamics CRM, etc. etc.
Advertising isn’t just TV ads. It’s online ads, print ads, etc. etc.
You’re comparing apples and oranges (no pun intended).
A shame. If only Microsoft’s marketing team could be as good as Apples, the Zune HD could get the popularity it deserves. And their tablet PCs as well that have been struggling since like 2001. They’re such great devices for content creation, especially for students and the like, but nobody ever knows about them…