OpenAI Joins the Super Bowl Ad League: Tough competition to tech giants
OpenAI is set to make its debut in the mainstream advertising market. They are about to air its first TV commercial during Sunday’s Super Bowl– reported The Wall Street Journal on Wednesday. The Super Bowl is the world’s most popular and covered TV event, facilitating advertisers and promoters with its huge audience and creativity as commercials of the Super Bowl can create a huge outsider buzz.
Super Bowl Sunday is one of the greatest days of the year — and not just because of football. It has the legacy of creating super hit commercials. Some Top names are E*Trade (2008) launched one of the most memorable marketing campaigns in recent years during Super Bowl XLII. Apple (1984) wanted to let the world know and promoted the upcoming release of the Macintosh computer. Volkswagen The Force (2011) tapped into those childhood memories during Super Bowl XLV.
Super Bowl’s Potential
The 2024 Super Bowl drew an estimated 210 million viewers – figure that highlights its potential. OpenAI isn’t the first one to opt for this, rivals like Google run ads promoting its AI prowess during last year’s Super Bowl. The spot is estimated to cost up to $8 million for a 30-second ad during the Super Bowl 2025. According to Adweek’s Chief Content Officer Zoe Ruderman, the same similar spot made $7 million last year.
On February 9 at 6:30 pm ET, The 59th Super Bowl is scheduled. With an estimated 83,000 spectators, The NFL championship game will occur in New Orleans at the Caesars Superdome, home to the New Orleans Saints.
New Marketing Moves:
CEO OpenAI Sam Altman has not only taken the above marketing measure. Since the ChatGpt release in November 2022 and a wide reach of over 300 million weekly active users two years later. The AI developer is in talks and making strategies to raise up to $40 billion at a valuation of $300 billion. He also hired its first chief marketing officer, Kate Rough in December 2024.
OpenAI, Google AI or LamaAI? Tough competition.
Not only OpenAI or Google, other competitors are entering the Super Bowl market as well. Well… we had two choices: Spend millions of dollars on a flashy commercial, OR – invest in building the best #GenAI-powered #lending platform. We went with the exciting option of course (sorry, Hollywood). Because for bankers, business lending isn’t a game. It’s about making the right decisions—quickly, confidently, and without second-guessing.
Consider it our unofficial #SuperBowl debut. Lama AI sparks confidence from their latest post on linkedin to create the same legacy as of Apple 1984. Will Super Bowl advertising change the destiny of many brands? Stay tuned to learn more.
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