Have you ever felt like using Pandora but didn’t want to have to choose between listening to annoying ads or creating an account and paying a monthly subscription fee for a premium option? Well Pandora has a solution to that problem that will com in the form of a $0.99 all-day pass that will give users 24 hours of ad-free listening.
Pandora is looking to add a paid day pass to its service later this year, company executives revealed during Pandora’s investor day Thursday. The day pass will give users a way to listen without advertising interruptions, and they won’t have to subscribe to the company’s Pandora One subscription plan. Pandora Chief Product Officer Chris Phillips told investors Thursday that this could make Pandora a good source of music for a summer BBQ party, where users don’t want to annoy their guests with ad breaks. He showed off a slide that featured a sign-up page for a 24-hour plan for $0.99, but added that the company will be testing the price as well as the question whether the day pass should be for one or three days.