Pinterest is loaded with visual content that could make the social network a gold mine for developers and marketers, and the company is finally starting to take real steps towards attracting these kinds of partners. Earlier today, Pinterest unveiled its new Developer Platform, an API suite that’s meant to encourage developers to create apps and integrations “that bring Pins to life.”
As pins on Pinterest continue to pile up (by the millions, no less), it appears so too do the potential marketing and development opportunities available on top of the blossoming social network. In a bid to woo more developers, Pinterest unveiled its own Developer Platform on Monday, trotting out a suite of APIs to encourage developers to build apps and integrations “that bring Pins to life.” In other words, products that could churn some revenue out of those wanderlust-inducing and craftsy weekend ideas. Developers do have a lot of content available at their fingertips to work with as the Pinterest graph has grown to host more than 50 billion pins representing a myriad of projects, places and products — many of which could be monetized with a little further imagination. “As a developer, you’ll have the chance to build something that makes those Pins a reality, like apps for ordering ingredients from a recipe Pin or booking trips based on travel Pins,” suggested Josh Inkenbrandt, a product manager on Pinterest’s Developer Platform team, in a blog post on Monday.