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Porsche and Mercedes want to take on Tesla

Arstechnica

October 25, 2014

For quite some time, there have been suggestions that Porsche is planning to introduce a model to sit below the Panamera in a similar vein to what the Macan does for the Cayenne. This new model has been tentatively dubbed the Pajun for quite some time. Now it has emerged that one variant of the new sub-Panamera model range could be an all-electric rival to the Tesla Model S.

According to interviews given to German publication Manager Magazine (Google translate) this week, sources from Porsche, Mercedes, and Audi said that they are all readying electric cars to respond “to the success of the Californian newcomer Tesla with its Model S.” Porsche’s chairman Matthias Müller reportedly said that the company is working on an all-electric car that will be based on the company’s Modular Standard Platform (Modularer Standardantrieb-Baukasten in German, or MSB for short) and look similar to the company’s Panamera.

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