Remember Microsoft’s Switcher Campaign? Apparently They Don’t Either

Microsoft used to be a pretty solid company, but these days they’re as shaken up as Justin Bieber’s hair. In the 80s and 90s Microsoft made money from enterprise, with a few small interests elsewhere. Since 2000, Microsoft has been torn between making money in their traditional area of expertise and invading almost every other tech market out there. The Xbox is considered one of Microsoft’s most successful products, despite the fact that the Xbox division consistently loses money. But nothing is guaranteed to make the hairs on the back of Steve Ballmer’s neck stand up like casually dropping into conversation that Apple’s profits are up again this year. Microsoft’s latest bipolar episode is the travesty that is their new ‘Deciding Between a Mac and a PC‘ page. The page offers helpful advice to PC users who are thinking about switching to a Mac. “Macs might spoil your fun”. “Macs can take time to learn”. “Macs don’t work as well at work or at school”. Dear lord. Like many, Microsoft has taken the foolish step of assuming that Apple’s triumph is in marketing and advertising, not design and engineering. Has anyone actually been swayed by this page?