And suddenly, moments shared over Snapchat were a little less fleeting. The service is known for only allowing you to watch a shared image or video once, and only for a second, but the app’s latest iOS update changes everything: now you can replay pictures or videos.
My least favorite part of Snapchat is mistakenly opening a video Snap when I can’t hear it, like in a noisy public place or when my sound is off. Snapchat tried to address that today with an experimental new Replay feature that lets you rewatch one old Snap per day. But by fixing that problem it created a much bigger one. It killed off some of its ephemerality.