It would seem Sony is setting something of a double standard, taking an indirect dig at Apple in its latest PSP ad. Though the phone is never mentioned by name, it’s clear ‘Josh Rose’, apparently kidding himself, is bragging about having downloaded, er… ‘Game Castle’ on an iPhone (looks like tight graphics if I’ve ever seen them). The commercial goes on to essentially say that for $9.99, you could be getting far greater and more playable games than the typical iPhone fare. And guess what? It’s not wrong. The double standard of which I’m speaking, though, is the fact that, well… isn’t Sony planning a mobile gaming phone? I mean, it’s all rumours, but there’s so many, from so many sources, that it may as well just be happening now. Sony, you are a puzzle. A puzzle, indeed.