advertising
80 Stories
How do you use performance based advertising for recruiting?
Performance based advertising is based on results, and who doesn’t like getting results? When you pay based on results, you...
You’re being targeted on social media (and it’s not a bad thing)
There's a reason that social media sites are free to use. They want you on there because, as much as...
Why landing pages need to be built specifically for mobile
The United States (and much of the rest of the world) is a mobile country when it comes to the...
The multi-screen generation needs a better advertising model
The days of traditional advertising being separated from digital advertising are behind us... at least they should be. Today and...
Why digital marketing and advertising are finally coming together in 2014
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around...
4 reasons why required fields are no longer required on contact forms
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms...
Facebook is not failing marketers. Marketers are failing to understand Facebook.
A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and...
Samsung’s ballyhooed ads: are they worth the hype?
It isn't often that an advertisement is the top story on the tech news aggregators. Usually when it is, there's...
Facebook marketing without ads is like racecar driving without wheels
There was a time not too long ago when Facebook was a viable marketing tool for businesses who did not...
Facebook video ads as an alternative to YouTube PPC
A good place for video advertising is YouTube, for the obvious reason that people log on to YouTube in order...
Apply local flair to your Facebook promotional posts
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At...
Facebook has 1.11 billion monthly active users
We all knew Facebook was huge. We all knew that a ton of people use Facebook on a regular basis....
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