Tag: advertising

How do you use performance based advertising for recruiting?

How do you use performance based advertising for recruiting?

January 30, 2024

Performance based advertising is based on results, and who doesn’t like getting results?  When you pay based on results, you...

You’re being targeted on social media (and it’s not a bad thing)

You’re being targeted on social media (and it’s not a bad thing)

October 7, 2014

There's a reason that social media sites are free to use. They want you on there because, as much as...

Why landing pages need to be built specifically for mobile

Why landing pages need to be built specifically for mobile

July 13, 2014

The United States (and much of the rest of the world) is a mobile country when it comes to the...

The multi-screen generation needs a better advertising model

The multi-screen generation needs a better advertising model

November 18, 2022

The days of traditional advertising being separated from digital advertising are behind us... at least they should be. Today and...

Why digital marketing and advertising are finally coming together in 2014

Why digital marketing and advertising are finally coming together in 2014

November 18, 2022

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around...

4 reasons why required fields are no longer required on contact forms

4 reasons why required fields are no longer required on contact forms

December 11, 2013

What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms...

Facebook is not failing marketers. Marketers are failing to understand Facebook.

Facebook is not failing marketers. Marketers are failing to understand Facebook.

October 28, 2013

A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and...

Samsung’s ballyhooed ads: are they worth the hype?

Samsung’s ballyhooed ads: are they worth the hype?

October 7, 2013

It isn't often that an advertisement is the top story on the tech news aggregators. Usually when it is, there's...

Facebook marketing without ads is like racecar driving without wheels

Facebook marketing without ads is like racecar driving without wheels

October 2, 2013

There was a time not too long ago when Facebook was a viable marketing tool for businesses who did not...

Facebook video ads as an alternative to YouTube PPC

Facebook video ads as an alternative to YouTube PPC

November 18, 2022

A good place for video advertising is YouTube, for the obvious reason that people log on to YouTube in order...

Apply local flair to your Facebook promotional posts

Apply local flair to your Facebook promotional posts

May 12, 2013

Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At...

Facebook has 1.11 billion monthly active users

Facebook has 1.11 billion monthly active users

May 1, 2013

We all knew Facebook was huge. We all knew that a ton of people use Facebook on a regular basis....