Tag: Search engine optimization

Search and social will not be separate marketing endeavors in 2014

Search and social will not be separate marketing endeavors in 2014

November 18, 2022

If you do a search on Google for "search marketing" and compare it to a search for "social marketing", you'll...

#Infographic: The ins and outs of Google authorship

#Infographic: The ins and outs of Google authorship

October 7, 2013

Google isn't just interested in content. They want to know who's writing it and how they fit in within a...

Google gives a pass to J2’s unethical SEO practices

Google gives a pass to J2’s unethical SEO practices

November 18, 2022

J2 Global Communications is a holding company that has online properties specializing in a variety of services. The services include...

10 small business web design mistakes to avoid

10 small business web design mistakes to avoid

May 20, 2013

Small businesses need websites. But not just any old website will work.Try to avoid these 10 Web design mistakes so...

Modern search marketing is more art, less science with Penguin 2.0

Modern search marketing is more art, less science with Penguin 2.0

May 16, 2013

There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google...

26 key points to know prior to building a website

26 key points to know prior to building a website

April 4, 2013

So, you're considering building a new website. You have an idea for a product, you're starting a new company, or...

In search, having the right website is more important than (almost) ever

In search, having the right website is more important than (almost) ever

June 28, 2022

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when...

Pinterest best practices for business

Pinterest best practices for business

March 2, 2013

Pinterest has grown tremendously. In December of 2011 it had 7 million users. Just a year later, there are over...

What bomb will Google drop this year at SXSW?

What bomb will Google drop this year at SXSW?

March 2, 2013

Last year, SXSW was relatively laid back. We had a couple of executives there, but for the most part it...

Facebook’s corrected insights may be a red herring for improved exposure for pages

Facebook’s corrected insights may be a red herring for improved exposure for pages

February 26, 2013

When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months,...

Valuable commentary is the alternative to straight syndication or spinning

Valuable commentary is the alternative to straight syndication or spinning

November 18, 2022

There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere...

Why social signals are only going to get bigger in search rankings

Why social signals are only going to get bigger in search rankings

July 2, 2022

The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my...