Social Media

Businesses should not follow everyone who follows them on Twitter

Businesses should not follow everyone who follows them on Twitter

Jan 20, 2013

One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter...

5 ways to post to Facebook that keep it fresh (and 5 tools to avoid)

5 ways to post to Facebook that keep it fresh (and 5 tools to avoid)

Jan 17, 2013

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post...

Football, television viewing habits, and customer service

Football, television viewing habits, and customer service

Jan 17, 2013

Americans crave football and appreciate a positive customer service experience. They pay, on average, about $100 a year for sports...

Domino’s Pizza: A terrific example of sharing positive reviews using original images like a boss

Domino’s Pizza: A terrific example of sharing positive reviews using original images like a boss

Nov 18, 2022

  Go on any social network at any point throughout the day and you will be received with an array...

AuthorRank: Google’s rising algorithm masterplay is yours for the taking

AuthorRank: Google’s rising algorithm masterplay is yours for the taking

Nov 18, 2022

Google Authorship has been around for a while. It has helped many bloggers and journalists stand out by having their...

If you’re doing Facebook right as a business, there will be haters

If you’re doing Facebook right as a business, there will be haters

Jan 15, 2013

There's always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television,...

A 2012 snapshot of 60 seconds in social media

A 2012 snapshot of 60 seconds in social media

Jan 20, 2013

If you are wondering what social media statistics looked like in 2012 you may be impressed in what we discovered....

Bieber will overtake Gaga on Twitter. This is actually a little important.

Bieber will overtake Gaga on Twitter. This is actually a little important.

Jan 15, 2013

It doesn't matter whether you like Justin Bieber or Lady Gaga. The fact that the #1 and #2 most followed...

Do not be a social media user

Do not be a social media user

Jan 15, 2013

We are well aware of trolls and spammers and know when to spot one and opt-out of engaging in their...

On Twitter, it’s okay for businesses to be irrelevant

On Twitter, it’s okay for businesses to be irrelevant

Jul 2, 2022

There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying...

Why social signals are only going to get bigger in search rankings

Why social signals are only going to get bigger in search rankings

Jul 2, 2022

The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my...

Beware of self-appointed social media gurus, ninjas, and evangelists

Beware of self-appointed social media gurus, ninjas, and evangelists

Nov 18, 2022

A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people...